Can the Modern Business Survive Without a State-of-the-Art Printing System?

Business processes are becoming more digital by the day. We now send emails, rather than memos. We use online quote systems, rather than sending a fax. We search for answers on Google, rather than looking it up in a book. Almost everything we do in our personal and professional lives involves some kind of digital or multimedia interaction.

As you look to the future, and increasingly use digital platforms to communicate and do business, will you be able to do away with offline processes such as printing? Constantly keeping your digital systems at the forefront of technology may improve your online productivity, but without an efficient printing system to support your offline needs, your business could suffer.

As day-to-day employees’ working practices travel further up the digital stream – some now operating only in a digital space with emails, web and network connections – it’s important to keep up with the times. Even by having the most state-of-the-art email, hardware, database and networking systems, there is currently still a need to have hard-copies of information as a back-up, for legal reasons or simply for ease of use. Therefore, whilst the digital revolution is increasing business efficiency and information accessibility, the need for printing is currently still strong. Paper is something that is engrained in our society and the concept of an entirely paperless office still looks to be well off in the future.

One of the biggest challenges faced by companies is how to effectively manage and integrate their offline printing solutions. A simple, secure network of printers may no longer suffice. To make your business’ printing the most efficient it can be, an in-depth look at the current printing needs and situation is needed: the more complex and fragmented the printing network is, the greater the likelihood it is not as effective as it should be.

Integrating your business printing solution with your online systems is very important, as it will allow users to access, create, process and distribute content and information easily.

The environmental impact of printing should also be considered, and an integrated printing solution that allows fast, high-quality duplex printing is a must in today’s business society. Not only will this help reduce the company’s environmental impact, it will help save money too.

Therefore, an assessment of your current business needs, whilst considering your existing online systems, would be highly beneficial to any business. With the right printing solution and your existing, efficient online systems, your business will be able to achieve maximum online and offline productivity.

Factors That Will Define Digital Strategy – 2013

As digital technologies continues to evolve at an accelerating pace, over the next few years we will see a complete transformation in the way people live their lives driven by the internet, smart phones and other mobile devices. And all this is going to impact the way organizations do business i,e their digital strategy.

As per world’s top notch digital strategy consultants and leaders it is the time to integrate all digital channel together to create a digital strategy and deliver a digital solution that will provide an optimal brand experience. According to a report by ZenithOptimedia, Internet advertising is forecasted to grow by 14.6% in 2013, while traditional media will only grow by 1.7%. This exemplifies the world wide adoption of digital technologies. From a perspective of a digital agency – 38% of agencies rate mobile optimization and content marketing as their top priorities this year as per a report by econsultancy.

There is no doubt that consumers are becoming more and more selective in making their buying decisions. Buyers chose the time and the channel through which they are going to interact with the brand, so it is getting increasingly difficult for brands to know how to best engage with potential buyers. Given below are some of the critical factors that will define the next generation digital solutions – from a digital strategy consulting point of view.

Social Data: One billion users in Facebook and half a billion in Twitter, so there is no denying the fact that social networks have firmly established themselves within the mainstream of digital marketing. The sheer number of users/audiences is impossible to ignore, thus 2013 will see social media optimization occupy a mammoth share of the overall marketing budget. But the real challenge for marketing experts and CMOs is to justify the ROI by realizing the value of the social data, customer insights and conversations that the social networking channels generate.

Activities like creating social media campaigns, building communities, creating shareable content, blogs, enabling social media functionality in corporate websites all will drive business value to organizations including generating referral traffic and improving brand engagement. In 2013 we are likely to see more adoption of social media solutions/monitoring tools/listening tools that will enable organizations to measure ROI and the business value that these initiatives bring to the organizations.

Search: Last year we saw huge number of searches in search engines, as the volume of searches increases, we see most of all search clicks coming from an organic link than from paid links. This means is that with more searches being made year-on-year, the volume of paid search clicks will also increase, which in turn means more money was invested in search advertising. Google, Yahoo, Bing are the powerhouses of search. But beign said so YouTube is now a highly popular search engine – with over 800 million unique monthly users. According to comScore, the total U.S. Internet audience watched 39 billion videos in September 2012, and U.S. Internet users watched online video content for an average of 23.3 hours for the month. According to YouTube, more than 4 billion videos are watched through their platform every day. Customers demand engaging videos which addressed their needs. The video strategy can be a game changer in 2013.

Mobile: Gartner predicts that by 2013 mobile phones will overtake PCs as the most common Web access device worldwide and that by 2015 over 80% of the handsets sold in mature markets will be smart phones. Marketers must recognize the unstoppable rise and development of mobile technologies and focus on strategies to leverage them.

Emails: With the increase of social media, content marketing and mobile usage, email marketing is also growing at an accelerating rate. 2013 will see even bigger adoption of email marketing by businesses.

Big data: This is the latest digital marketing buzzword, deriving meaning full customer insights from the plethora of information available will be the key.

Small Business Digital Marketing: Using the Internet to Grow Your Business

If you are a small business and you are not yet marketing yourself online then you are really missing out. On the other hand, maybe you’ve tried it but you just haven’t been able to generate the results you’d like? Either way, it’s time to change things and get serious about this opportunity…

The sad truth is that most small businesses aren’t marketing themselves effectively using the internet. This is usually because they lack the expertise to implement their marketing campaigns in the right way, or they believe that it is expensive and thus not something they can afford.

What can you achieve with small business digital marketing?

The reality is that digital marketing is a constantly changing landscape. If you really want to succeed with it and generate great results for your business then you definitely need to know what you are doing. If it is done in the right way however then this type of marketing can enable you to grow your business and reach new customers in a way that has never been possible before.

The digital world creates a wonderful opportunity for small businesses to grow their income, find new clients and better engage existing ones. From advertising through social media to reach new audiences, generating leads through carefully crafted website landing pages, or engaging existing customers through content-filled email newsletters, this tool can generate real tangible results for your company.

Getting started with small business digital marketing

The first thing to get clear on is that you need a definite plan. Diving straight into the field without thinking about what you want to achieve, and how you are going to achieve it, is simply setting yourself up for failure. Failing to plan is probably the number one reason why most small businesses fail with this inception.

It is very important to have a clear and detailed strategy. You should set out specific, measurable, achievable, realistic and time-bound marketing objectives and targets, and you should ensure that you think carefully about the digital marketing channels you are going to use to get your message out there.

It is also important to remember that digital marketing isn’t an instant solution. Achieving effective results requires consistent action, on-going testing and regular reviewing of progress.

Getting help with small business digital marketing

As we have already touched upon, digital marketing is a complex field that’s constantly changing. It is therefore crucial to have a good understanding of the subject and know exactly how to plan and implement digital campaigns for maximum results.

Many small business lack in-house expertise and thus choose to seek the help of a digital marketing agency. This is often a smart decision because it brings much-needed expertise to the table. A digital marketing implemented by professionals is much more likely to generate great results than a campaign implemented by someone who is relying in trial and error. In addition, getting external help with small business digital marketing frees the company to concentrate on running their business, without worrying about their digital campaigns.

Business VoIP Solutions and Its Advantages For the Businessman

Every business tries to cut costs and increase profitability. And with the ever-increasing pace of technological development, there are many new possibilities open for the forward-thinking businessman. Among these possibilities are business VoIP solutions.

VoIP is the abbreviated version of “Voice Over Internet Protocol.” And as you can tell by the name, VoIP is a telephone technology that utilizes the Internet instead of the traditional telephone cables to connect callers to each other. For this reason, you can make telephone calls at a much reduced rate, especially on long distance phone calls – less than half the cost of a regular long distance phone call.

With VoIP, your savings come from combining your data traffic (your Net connection) with voice calling capability (telephones). When you make a call, your voice is turned into digital data that can travel through the Internet. Upon reaching its destination, this data then returns to its original state, as a voice. This conversion is performed by either a special adapter attached to your phone and modem, by a special VoIP phone, or by software on your computer system.

If you have a business with several locations in different states, communications between these offices is much cheaper. Business VoIP solutions also offer some useful business communication features. Like regular phones, VoIP has caller ID, fax capability and call forwarding. It also has conference call capabilities that can accommodate three or more people, depending on your provider.

And because VoIP works independent of the traditional, fixed telephone lines, it works anywhere you can get a good Internet connection. You can make low-cost calls as long as you have your VoIP “hard phone,” or your laptop with VoIP software installed (a “soft phone”).

These business VoIP solutions may benefit certain kinds of businesses more than others. The money saved by VoIP depends mainly on the number of long-distance calls made in your company every month. The quality of your phone connection also depends on how fast your internet is on slower connections, dropped calls and low sound quality may result. If your business internet can handle the load of both your VoIP and regular data traffic, then VoIP is a great choice.